Pooler, GA
October 23, 2016, 7:00am, the morning of Savannah Food Truck Festival:
Chaz
and crew have been preparing all night. There is little discussion. Everyone
knows their part. Yet, Chaz is clearly the center of communication. “You are
only as good as your team and I have a good one,” he said.
A great deal of
pre-positioning and planning makes loading the truck easier. A predetermined
amount of Clorox wipes, cleaning cloths, and napkin racks go in each truck, a
red one and a blue one. “Lines, lines, and more lines. I hope every truck has a
record day,” Chaz remarked.
A couple
other staff members meet the trucks at the park. Chazito’s trucks are among the
first to arrive and everyone knows their part. Chaz’s father moves into a
leadership role in the Chazito’s-dos 2 truck. At 10:45 a.m., the crowds start
to show up, scoping out where they want to eat. A cool beautiful day and
music motivates the crew. By 1:00 p.m., there are, as Chaz had hoped, lines,
lines, and more lines. I leave the event about 3:30 p.m.. Chazito’s is
still at high-energy, serving a steady flow of customers.
Colombian
restaurateur brings
authentic Paisa to Savannah:
Rafael is from Cali (Santiago de Cali), Colombia’s third largest city. “I have a paper (a university degree) as a Student of Administration, on the wall for my parents, but I wanted something different,” he said. He owned a pawnshop there but it closed down. A conversation with his sister brought him to the U.S. to join her.
He left
Colombia for Miami in 2000. “In Miami, everything is always open,” Rafael
said. “You spend your money all the time so I never had money. Always you have
something to do.” Rafael looked for a smaller city; some place he could
live and reestablish himself.
Then he
drove through Savannah, stopped at a locally owned car wash and found his first
job. Soon after, he had two jobs. When he would finish his first shift at the
carwash, around 6:00 p.m., he drove down Abercorn Street where he worked at a
steakhouse franchise.
Later, Rafael worked in yacht manufacturing. Then he started his own painting company
and a cleaning company. “The idea of a restaurant came when I was working
in my cleaning company,” he said. “Never before had I thought about a
restaurant.” His wife had 20 years’ experience as a chef and she worked at the
Ford Plantation in Richmond Hill. “I thought why not? So, I saved my money to
build this restaurant.” He opened Antojo Latino in 2013.
“In Miami,
there are lots of food trucks,” Rafael said. “People always running, I want
this. I want that. A partner in Hinesville called and we decided to open a
truck on (the military base) at Ft. Stewart. It was hard and a lot of
money from your sales. The city is more complicated, but we are doing that now.”
Rafael
spoke as he looked over at Emanuel Rivera, his main chef. “We have a different
menu on the truck than the restaurant. We need something good and fast. It is
for all to enjoy, but we want there to be very little difference from how
someone from Colombia expects it to taste. My paisa– I have Colombian
visitors from New York, Miami, New Jersey… they say this paisa is the
best.”
Getting
started: Emily Miller, Business Banking
Specialist for Wells Fargo, sees expanded interest from the food truck
industry. “It’s not just a food truck. It is a small business. At Wells Fargo,
we want to do our part to help them grow and thrive by offering resources
through our Wells Fargo Works for Small Business® platform.” When business
owners visit wellsfargoworks.com, they can access free tools and resources –
including the Business Plan Center and the new Business Credit Center – to help
them start, run and grow their businesses.
“For food truck
owners, personal credit profile is important because business credit profile
can be tied to it.” Emily pointed out that understanding the food truck business
and market are also important. Wells Fargo Works offers helpful information,
such as videos on Managing cash flow with the right mix of credit options and
Working with family. “Some of those interested in the food truck business are
going to other cities to educate themselves and understand what to do. The bank
offers general business seminars as well. Again, It’s not just a food truck. It
is a small business.”
Indeed, the Savannah Food Truck Festival is a showcase of small businesses. To Chaz, Rafael and so many others, their food trucks also represent the hard work of bringing artful passion from an idea into a means of making money from a business. Cooking from the early hours of morning, working all day, their fortunes at risk from both market competition and government policy - all for the price of the payoff - an untethered pursuit of personal liberation. That makes the Savannah Food Truck Festival a living compilation of life, liberty, and the pursuit of happiness, the American Dream on full display.
Think about
that the next time you see a food truck rolling past.
View these videos of other food truck owners:
And a strong close
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